CLOUD CULTURE: THE PROMISE AND THE THREAT [2.2.10]
By Charles Leadbeater
..A third threat comes from the new media moguls, the cloud capitalists: Facebook, Apple, Google, Salesforce, Twitter, who will seek to make money by creating and managing clouds for us..
The Cloud Culture Equation
More cultural heritage stored in digital form.
More accessible to more people.
People better equipped with more tools to add creatively to the collection.
Exponential growth in mass cultural expression
Cloud computing will be like a giant machine for making clouds of culture.