by Jeffrey M. Kaplan
Managing director of THINKstrategiesThe tech industry has had a long history of coining terms which needlessly confuse potential customers. But, we’ve certainly outdone ourselves with today’s "cloud computing" jargon. Few ideas have generated as much press and debate as today’s cloud computing phenomenon.
Yet, there is no question that the first generation of cloud computing services has delivered tangible business benefits to early adopters. Now, the market must enter a new era to demonstrate to a broader set of IT and business decision-makers that it is okay to put aside their fears and take a serious look at how they can leverage the rapidly evolving cloud capabilities to achieve their corporate objectives.
….. see guest column in Information Week