Gorillas In the Cloud: Applying Saugatuck’s “Master Brand” Model to Cloud IT

Document:                      MKT-732  May 5, 2010 

Number of Pages:            6

Lead Author(s):                Bruce Guptill, Bill Kirwin

Price:                              $195 USD (Single User License) 
Perspective Summary:  

Master Brands are those vendors (and services providers) that dominate and influence IT marketplaces, technologies and/or user accounts. In this Strategic Perspective, we apply our re-examined Master Brand  framework to our five-layer Cloud IT ecosystem model, to see how the Master Brand concept applies to the emergent Cloud IT environment, and who might be current and future Master Brands in the Cloud.