‘Cloud Service Broker’ is becoming a standard term that illustrates how service providers, IT providers, SW/HW distributors and enterprise IT organizations can unify the delivery and management of private/public cloud services.
According to Gartner, "The future of cloud computing will be permeated with the notion of brokers negotiating relationships between providers of cloud services and the service customers."
For communications service providers and IT distributors, the cloud broker model will enable them to aggregate ‘best of breed’ SaaS and cloud solutions, bundle them with their own offerings, and deliver to their business customers to increase customer retention and grow subscription revenue.
From: www.jamcracker.com