SAP AG (NYSE: SAP) announced that it is building on its collaboration with Google to help customers manage large data volumes in intuitive, visual displays and facilitate faster, more-informed decisions.
SAP plans to enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps™. The plans continue a strong history of collaboration between the companies, most recently on advances for the SAP® StreamWork™ application such as inclusion in the Google Apps Marketplace™, integration with Google Docs™ and OpenSocial adoption. The announcement was made at the AlwaysOn Silicon Valley Innovation Summit, being held in Santa Clara, California, July 27-28.
SAP and Google are working together to pair enterprise applications with the kinds of consumer tools that enrich millions of people’s lives every day, such as Google Maps and Google Earth™. With location-based intelligence capabilities, SAP envisions bringing corporate information to life via Google’s dynamic, interactive map, satellite and even street-level views. As a result, customers could analyze their businesses in a geospatial context to effectively understand the “where” of their information, as well as global, regional and local trends and how they are impacted by different scenarios — helping to increase efficiency and profitability, among other benefits. To see location-based intelligence in action, watch this short video: “Demo: SAP and Google Team for Location-Based Intelligence.”