Forrsights For Business Technology
by Holger Kisker, Ph.D. with Pascal Matzke, Miroslaw Lisserman
This document provides an analysis of key drivers and trends for software-as-a-service (SaaS) across Western Europe. By extracting and analyzing an extensive data set of three recent Forrester surveys we offer detailed insights into the different SaaS adoption plans and patterns across the three largest Western European country markets: France, Germany, and the UK. Because Europe is far from a homogenous whole, vendor strategists will need different go-to-market strategies for each country.