The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.

April 2013 | by Peter Dahlström and David Edelman

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing?cid=other-eml-alt-mkq-mck-oth-1304

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