Adobe annonce son intention d’acquerir Neolane

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire privately held Neolane, a leader in cross-channel campaign management technology, headquartered in Paris, France, for approximately $600 million in cash.


“The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe® Marketing Cloud,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business. “Adobe has long been the trusted partner to creative professionals and we are now extending our lead in the digital marketing space with the addition of Neolane.    From campaign creation through planning, execution and optimization, Adobe technology is driving the entire marketing process.”

 http://www.adobe.com/aboutadobe/pressroom/pressreleases/201306/062713AdobetoAcquireNeolane.html

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